Is your Online Presence working?

How is your online presence working for you? Do you find that you just aren’t getting traction online or customers in the door?

Here’s how we can help you get found online:

1. Have a website.
   1. Have a website and make sure it’s being updated on a regular basis. This shows Google’s digital formula that you are a business that is current, and that you are open and active in the online community.
      1. Regular updates include posting to your blog, updating content, adding/editing photos, or enhancing your pages. Basically any kind of movement, although blogging is one of the easiest because it also can add to your keyword search ability.
   2. If your site is not being updated regularly Google’s algorithm will deduct points and you’ll show up lower on searches.
   3. We also need to make sure your site is user friendly.
      1. To make sure your site is in fact user friendly, we can check the bounce rate, page loading speed, and do some basic site layout testing.
   4. We would be happy to help with your site updates, blogging, or creating a schedule for site updates and when they need to take place so you can better manage it.
2. Make sure your site is optimized.
   1. Optimization includes having us fill out your Meta titles and descriptions completely with search friendly terms, including your city to help increase local search ability.
   2. We also need to make sure that all of the updates we do to your pages are done for people, not for Google.
      1. We won’t enter a key word just because it makes Google recognize us, because people use searches, not Google. We need to make sure they find you when they are looking for you.
   3. We would be happy to help you discover if your site is fully optimized. We can work together to make those changes or you can depend on us to just take care of them for you.
3. Make sure your web content fulfills user needs.
   1. We can help you update your site to make sure it’s original, relevant, informative, helpful, and interesting.
      1. One of the ways to discover if your site fits those categories is to do a blind test with web users who have not used your site before We can easily setup such a test.
   2. We would be happy to assist in content updates, or just help you make sure that everything that is on your site is as relevant as possible.
4. Have a company Facebook page.
   1. Having a personal and professional Facebook page are not the same thing. It is important to Google that we create a separate company page that has followers who are regularly using your company Facebook page.
      1. This also shows Google that you are aware of the current social media trends and are an active company. Facebook is a great place to create link backs to your website for traction.
   2. We can help you create a Facebook page and either post to it for you regularly, and/or create a posting schedule to help keep you on track and consistent with your posts.
5. Use YouTube.
   1. We would love to help you put together an online company YouTube profile and add some videos that also share your message.
      1. Short videos are a great way to get a simple message across to busy people. The best kind of video is one that teaches a lesson or gives someone information about something they can immediately use or share.
   2. We can also help by ensuring content for your videos is easily understood by your potential clients and that it is a professional online representation of you.
6. Get listed in the search engine sites.
   1. Google recognizes when your website is linked to numerous sites; it tells them that we are working to get business and are keeping active online.
   2. Google also likes to see hits on your site, so having your website linked in many different locations gives us a higher chance of increasing visitors.
   3. We can help you get listed on at least Google Places for Business, Bing Business, Yelp for Business, Yahoo Local, Twitter, YouTube, Yellow Pages, Superpages, LinkedIn Business, and Angie’s List.
7. Get a Google+ Company Page.
   1. Obviously Google places higher priority on its own listings. That means filling out your Google+ profile completely. We can take care of the confirmation steps so it will display to the public. We would do so by using bullets, adding pictures, and making sure your keywords are all present.
   2. By filling out this profile completely creates a more seamless image of your company across all of the Google products, especially Google Maps which is a great tool for people to get directions to your business.
   3. We can create, update, and share this page on your website – another great way to show someone visiting your site that you are a legitimate, reliable business.
8. Get Reviews.
   1. Google, LinkedIn, Angie’s List, and Yelp all love reviews.
      1. Not only do the search engines love when you have reviews, but potential clients love it, too. They want to know before they call that you’re someone they should do business with.
   2. We can help you get reviews by sending out professional thank you cards to past and current clients, thanking them for their business and asking them to post a review. The best way to send these seems to be digitally, including links to the sites right there so they’re easily accessible.
9. Make sure all your posts/pages are setup to link to Google.
   1. There are backend links that need to be setup and keyword settings that need to be filled out for Google to know where to place you in the searches.
   2. We can easily set this up by logging into the dashboard of your site, adding links, and submitting a sitemap to Google.
10. Get a Mobile Site.
    1. As you probably already know, most of the searches online (over 60%) are now done on a mobile device. If you have a mobile version Google sees you as a company that recognizes this change and considers you current and active.
       1. This is not essential, but is recommended. We should at least make sure your site is mobile friendly.
    2. We can help you either implement a mobile friendly version of your site or create a full mobile site for the convenience of current and potential clients.
11. Consider Google Ads.
    1. If funds are available, Google Ads can help boost business.
    2. When we’re first starting out and don’t have any traction on Google yet, it’s a good idea to purchase some advertising with them so your business shows up higher in the search engine.
    3. We have some awesome contacts at Google who are able to work up great deals on plan options. We’re happy to take care of setting up and confirming that it’s working to the best of its ability.

There are so many different parts of the online search ability algorithm, but these are a few to get you started.

Now you may be asking yourself, why should we go through all this trouble?

Search Engine Optimization (SEO) is essential, because approximately 70% of all search traffic goes to organic results, not paid results. We want to make sure that we’re using all the pieces of the search engine optimization puzzle. Let us help you incorporate the pieces outlined above and use them to get you the online traction you need to succeed.

We would love to help. Please give me a call and tell me about your business goals. I’ll help you get there.

Thanks,

Diane Economaki