Do you ever sit down to draft that sales flyer or write a blog post and then quickly get distracted by another way more important shiny object? You’re not alone. Creating content that matters isn’t easy, but with practice and the right resources, you’ll improve your outcomes while learning what seems to resonate most with your audience.
As you might expect there are lots of great articles about content creation. This recent post from HubSpot Blogs does a wonderful job breaking the process down into 7 important steps:
- Know your audience
- Make them feel special
- Make it emotional
- Say it with style
- Make the message strong
- Make it time bound
- Make your Call To Action unique
Thanks to Eddie Shleyner’s ability to provide guidelines that are informative and well-defined, take time to carefully consider each of these steps the next time you’re tasked with creating content that matters.
