Top 5 Strategy Points Fuze7 Uses to Create Marketing Ready Websites

Building a website for a business is big business! That’s because it’s imperative for local businesses, national brands, e-commerce businesses, and lead generation-focused businesses to have a presence online. The best way to build a business website isn’t straightforward.

The process of building a website that is set up successfully for marketing requires careful planning, technical know-how, and nowadays, the ability to train your AI engine with the right criteria to help you establish your site for success. With 10 years in the digital marketing business and decades of experience from our team members combined, our process is well-refined. In 2023, here is how Fuze7 approaches website building from a structured, calculated standpoint. 

Before a single string of code is written, or a plugin downloaded, we begin by understanding your goals for the website. Simple objectives like lead generation or e-commerce sales can drastically change the layout of your site, including the number of pages that need to be built.

What specific outcomes do you wish to achieve? Additionally, we identify the target audiences for the website. Those target audiences can also be used for paid ads and SEO! Once the target audience is set, how will that audience interact with your site? How do you capture information about site visitors and their activities?

As mentioned above, this is our 10th year in digital marketing! One thing we’ve learned while building websites over the last decade is that it’s ok to covet your competitor’s website if they are doing something right that you want to try. At Fuze7, our website developers are capable of quickly understanding how to build portions of your website to match what your competitors are doing. Make that section of your site unique with custom copy and images, while keeping the structure and functionality intact.

Figuring out how that section of your competitor’s website works: We love screenshots and links! Send us what you have, and our developers will build those sections into our proposal and website schematic. Our developers are fluid in WordPress, Magento, Squarespace, Big Commerce, and several other site builders. They can quickly identify site sections and functionality in order to replicate it for your new site.

It takes a strategic and tactical mind to understand user flow by goal and objective. This is where our team of marketing experts works directly with the website developer to translate our customer’s needs so the developer can program it accordingly. This is the most important part of the process. Adding marketing pages and functionality in a way that produces a pleasant user experience is key.

The best type of website for business often includes custom HTML coding. Sure, sites like WordPress and Squarespace have template builders, but there are always ways to improve the functionality of a site, including load speed and custom data.

Custom HTML helps with the aesthetics of even the best WordPress plugins and integrations. Building your own website using just the plugins and templates may or may not cover the basics, but Fuze7 developers will be prepared to walk you through what takes your website above the rest for a professional look and feel for the user.

How to build a site map for your website will depend on how your team plans to collaborate with Fuze7. A visual of the user flow usually begins with your main pages, followed by subpages, and then action items your visitors will take on those pages.

Including e-commerce and other integrations into your site will take place at this stage. Our developers will know how to integrate e-commerce into your WordPress or Squarespace site and will provide recommendations on product organization prior to the build.

How much does it cost to build a business website? This is determined at this stage. After we’ve developed a site map and user flow for your WordPress, SquareSpace, or custom site, we have a much better idea of the work that will go into creating a site. The price for a website can vary significantly. As mentioned above, it really depends on your goals and audience. If you were to find an agency that provides a quote before hearing these details, that should be a red flag. Contact Fuze7 to discuss the details of your website build, and we can customize a quote for you based on your business goals and objectives. 

After your site map is created, it’s time to design your site! Wireframes are visual representations of the website’s structure based on the site map. Wireframes will outline the main pages, the overall hierarchy of the new site, and how the pages connect. Consider the user flow, ensuring a logical and intuitive journey for visitors from the landing page to lead capture or purchase points.

Fuze7 developers present wireframes and walk you through their vision for the build, and how the user will come and go from each page. This step helps visualize the layout, content placement, and basic functionality of key pages before investing significant resources in the actual design.

Lead capture and e-commerce funnel steps will become apparent in this step. Wireframes help to Identify the different points throughout the website where lead capture forms or calls-to-action (CTAs) will be placed. It also helps to understand where product listings will be, and how those listings will point to the e-commerce solution. Determine what information you need to collect from visitors and strategize how to encourage them to submit their details or complete a purchase.

While the site developers are building the wireframes and structure of the site, Fuze7 content experts will be hard at work creating content and text for the website. Text, or copy, on the website, carries strong SEO implications while helping users understand the visuals they are seeing. Brand copy on your website tells the story of your brand, its goals, and what drives you to do what you do. 

Develop engaging and persuasive content that aligns with the target audience’s needs and pain points. Consider using concise and benefit-focused copywriting that clearly communicates the value proposition and encourages visitors to take action. 

Contact Fuze7

Fuze7 Marketing is celebrating 10 years in business! Come find out how we’ve adapted over the years to produce improving results year over year for our clients. There are several more steps to website building, and we’d be happy to discuss those details with you on your next website-building project! Drop an email to info@fuze7.com or give us a call at (503) 830-0355. You can also connect with us on our website.