We have been getting a lot of questions about SEO and how it works (especially with all the changes happening with Google right now). Many people ask “Why should I do Social Media Marketing if my competitors aren’t and they are still displaying on the first page of the search engines?”
Well the answer is that most likely those other businesses and their webpages have been around a long time and have developed a strong backing from Google as a long sustainable business so, for now, they are showing up without using social media.
However as time goes on all the pages that have been around a long time and aren’t updating their social media pages, don’t have responsive sites, and are not updating their SEO regularly will start to drop off. It has already started with a lot of businesses because of all the updates that Google is doing on their dashboards right now. So companies that have always displayed at the top are basically dropping off the search engines and having to start all over again with their websites and social media accounts, organically working their way up to the top from scratch.
We don’t want this to be you! Once you have dropped to the bottom it can take a very long time to get back to where you want to be in the search engines. Don’t worry, we can help!
Here are some articles that talk about a few of the changes to SEO and how they will affect sites that have not been updated –
9 Things You Need to Know About Google’s Mobile-Friendly Update
November 10, 2016 Google Algorithm Update – Was It A Core Ranking Update
6 SEO Mistakes That’ll Make Google Hate You Forever
There are so many different pieces to SEO, especially now with all the changes. We would be happy to help you find the truth about SEO amongst all the misconception and misunderstanding. Give us a call to schedule a consultation today!
