Sherwood Auto initially hired Fuze7 to build out a new Google Ads account from scratch with the goal of increasing phone calls and form submission leads to their auto shop. We undertook a testing process to identify keywords that would consistently convert into leads and within a few months, Fuze7 identified a strong set of keywords to aggressively bid on for consistent monthly performance.

To protect the business name from competitors who were bidding on their name and therefore appearing above their organic Google results, we built a Brand Campaign that pushed the competitors below the auto shop’s ads. To further drive traffic our communications team implemented the use of monthly blogs and social media to place the company as industry experts. We also recently conducted an onsite photoshoot to expand their visual presence. With the arrival of COVID-19, our team went into crisis management mode, incorporating website banner alerts and timely social releases on how the business was operating through the restrictions of COVID-19.

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