WE OFFER A VARIETY OF DIGITAL SERVICES TO GROW YOUR MARKETING

Challenge

  • Your website hasn’t changed since you started your company
  • Your site looks outdated or feels stale
  • The content on your site is sparse or is missing important information about your products and services
  • Customers remark that they can’t locate information you know is on your website, indicating problems with user experience and site navigation
  • Links don’t work and/or elements of your site don’t function properly, turning visitors away
  • You keep seeing spam appearing on your site
  • You’ve decided to expand into Ecommerce

Solution

Depending on your unique circumstances and goals, you’ll probably need to update, enhance, or redo your website. In some cases, the best solution is a complete rebrand of your business. Websites are built on one of a variety of platforms, using software that allows for custom coding or WYSIWYG (What You See Is What You Get). Adding Ecommerce to your site requires selecting a platform that offers the best shopping cart options for your business. An upgrade to your integrated database might also warrant a change in software. The technology available is ever-evolving. Some of the current tools for building and maintaining websites include:

  • Modx
  • Joomla
  • WordPress
  • .Net
  • Custom Code

Fuze7 Advantage

We’ll work with you to get a clear understanding of your situation and recommend the right solution for your needs. Whether it means moving your site to a more secure host, adding features to help protect your site from hackers, changing the design, or rebuilding the site from scratch, we understand the process involved and will guide you through each step.

Our seasoned professionals stay current with software technology available to host, build and support websites. We will assess your needs and advise you about the advantages of one platform over another. We’ve worked on hundreds of websites collectively, and this experience enables us to provide custom design and development solutions to give your new site the exact user experience desired.

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Challenge

  • You’ve run into problems with shopping cart security
  • Your products are limited or have limited information to move customers to make a purchase
  • Your site lacks product comparison tools
  • Your site has a non-functioning component that deters customers
  • You’ve outgrown your current Ecommerce platform, or would prefer a more robust option
  • You want to avoid making a costly mistake selecting the wrong solution for your growing company’s needs

Solution

Incorporating and managing Ecommerce requires oversight and ongoing maintenance to ensure your site visitors are provided with a consistently positive experience. Many software options are available, each offering different features. Examples of a few popular Ecommerce platforms include:

  • Magento
  • Ruby On Rails
  • FoxyCart
  • Shopify
  • Custom Code

Fuze7 Advantage

Companies have many options when it comes to online sales. We’ll work with you to gain a thorough understanding of your Ecommerce goals, evaluate available software options, and recommend the solution best suited to your needs.

Our team understands the unique functionality of the different Ecommerce platforms, providing clients with the confidence they need to make an informed decision. We want to be sure your investment yields the best returns.

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Challenge

  • You know you have Social Media accounts but don’t know how to utilize them to grow your customer base
  • You know you have Social Media accounts but they don’t seem to link to anything
  • You discover your Social Media link attributions haven’t been set up properly
  • Your posts don’t seem to attract new buyers
  • Your posts aren’t moving loyal customers to action
  • Your Social Media shares aren’t increasing followers
  • You don’t think your customers use Social Media
  • You hear the words Social Media and run in fear

Solution

Remember when “viral” only meant something bad, and “sharing” generally referred to lego blocks and sandwiches? Welcome to the Sharing Economy, where “Liking” and “Googling” are acceptable verbs. Social Media has quickly evolved, becoming an important influencer on everything from public opinion and politics to business trends and purchasing decisions.

An estimated 30% of the world’s population have one or more Social Media accounts*; 74% of all adult internet users have and use social networking sites; a whopping 90% of 18-29 year olds actively use social networking sites, but the 30-49 year olds aren’t far behind at 78%**, and these numbers are only expected to grow.

*http://wearesocial.com/us/special-reports/global-statshot-august-2015
**(http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/)

Software is available to help distribute messaging across platforms, measure engagement from organic posts and paid advertising, and expand your online community. Some of these options include:

  • Hootsuite
  • Sprout Social
  • Buffer
  • Brand24
  • Cyfe

Fuze7 Advantage

With a growing list of clients actively utilizing Social Media Marketing (SMM), Fuze7 possesses a well-rounded knowledge of online social interaction. In the world of internet dominance, tools are evolving all the time to help businesses harness the power of Social Networking and use it most effectively. To get the most out of your SMM, it’s advantageous to partner with experts who can help determine and execute an appropriate SMM plan for your business. We’ll work with you, addressing any barriers and ensuring the time and money you invest in SMM pays off by expanding your online community and increasing customer conversions.

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Challenge

  • You’re ready to invest in advertising online
  • You’ve dabbled in online advertising but haven’t seen any results
  • You have some online ads running but your sales continue to decline
  • You’ve got a presence online but you’re not getting enough calls from online searches

Solution

The world of online advertising is complicated, but it also offers a great opportunity to grow your business. The options are abundant and each advertiser will tell you their platform is the best. You can spend an inordinate amount of money trying to reach everyone, which is why a strategy and targets are so important. You’ll also need to quickly assess what’s working so you can do more of that, while reducing investments in ads that aren’t. Some of your big advertisers include:

  • Google AdWords
  • Bing
  • Yelp
  • AdRoll Advertising

Fuze7 Advantage

One of the advantages of employing a team of professionals who have been in marketing through its transition to digital (we’re not old, we’re experienced), is our ability to integrate proven marketing strategies from the past and adapt them to work in our digital world. Interestingly, there isn’t usually a direct correlation to the amount of money you spend in online advertising with the amount of return you’ll see. In other words, a small amount of money used wisely may have better results than a bunch of money spent without a focused strategy. Fuze7 knows from experience what works and what doesn’t. We’ll do the research so you can be sure your advertising dollars are spent with care and intention.

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Challenge

  • Your business doesn’t show up on the first page of results when using one of the major search engines like Google and Bing
  • You can’t find your business on online maps or search directories
  • You moved but online maps are still showing your old address
  • You can find your competition online more easily than you can find your own business

Solution

To effectively market your business online, developers need to use or integrate tools designed to maximize a site’s searchability. These tools are able to assess the site’s accessibility, the quality of the site content, the site’s usability, all from a search engine point of view. It can then analyze that data so you can see what’s working and what isn’t, and adjust accordingly. Some of the more common site optimization and analytic tools include:

  • Web Analyzer
  • Moz
  • Web CEO
  • SEO PowerSuite

Fuze7 Advantage

The digital world has come a long way since AOL served as the entire internet (some of you might remember those days). Having a web presence is no longer enough. Sure, if people have your web address they can type it into their search bar and get to your site, but online marketing means finding ways to reach anyone who might be looking for the service or product you provide. Search Engine Optimization is a must for businesses if they expect to remain competitive. The Fuze7 team has accumulated experience as internet technology has evolved. We understand how to utilize the right tools for the right purpose, giving your website the edge to outrank and outperform your competition.  

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Challenge

  • You don’t have any email marketing campaigns in place, or
  • You don’t have consistent email marketing in place (drip campaigns), or
  • Your email marketing campaigns aren’t delivering results
  • You aren’t engaged in opportunities that help keep you in touch with current and potential customers
  • You have no landing pages, or
  • Your landing pages are not converting visitors into prospects
  • You aren’t capturing any information directly from site visitors
  • Your site content is too sparse

Solution

Today’s savvy businesses utilize a variety of tools and software to help create brand awareness, generate interest, cultivate leads, reach new markets, re-engage current customers, and convert new leads to revenue. If you don’t already have one, start by developing an email campaign using an online email marketing product that ensures consistency and professional presentation. Whichever tool you use to design and send your emails, it’s important to avoid “spamming” recipients.Incorporating landing pages on your website provides additional methods of engagement, and offers advantages such as capturing data provided by visitors. Landing pages are an important marketing tool, and using them well involves collecting accurate data about visitor engagement, analyzing that data, and making adjustments as needed to continually improve how your site, its landing pages, and all of your integrated marketing tools function. Some of the common software options used for demand generation include:

  • Campaigner
  • Constant Contact
  • ExactTarget
  • Campaign Monitor
  • iContact
  • MailChimp

Fuze7 Advantage

Effective marketing in today’s digital world requires creating a carefully linked system of interdependent tools designed to achieve realistic inbound and outbound marketing goals. Understanding the value of certain traditional marketing methods and blending those with the modern approach is what Fuze7 is all about.

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Challenge

  • Unsure where your website leads are coming from
  • Not using data to drive more online sales
  • Senior managers making uninformed decisions

Solution

To measure traffic to your website and increase customer conversions, you’ll need to integrate a tool that captures key data about your visitors. Some of the more common ones include:

  • Google Analytics
  • Kissmetrics
  • Webtrends
  • Clicktale
  • Domo

While there are a number of options, Google is the most widely used analytic tool. Once it’s been integrated into your site, the information must be analyzed and then utilized to make effective changes or build upon marketing efforts in order to drive results.

Fuze7 Advantage

Our team understands the various analytic tools and will determine which one will best serve your needs. Using our technical wizardry, we’ll integrate code into your site, analyze the results, and create customized reporting based on your company’s needs to help you grow your online business and sales.

Interpreting Google’s reporting structure requires experience. We take the guesswork out of the Analytics mystery and help you understand and utilize the important information the data provides about your company’s website traffic and engagement with site visitors. Using these powerful tools provides valuable insight into customer engagement, helping us make better decisions that lead to increasing web traffic, customer conversions and stronger sales.

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The Right Tools For The Right Solution. Every Time.

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Ecommerce Excellence

Building easier and more intuitive user-experiences have proven to increase revenue. Fuze7 helps clients optimize their online buying cycle, increase customer loyalty, and ensure customer engagement is profitable across all channels.

Digital Strategy

Creating an impactful and comprehensive digital strategy takes chutzpah. Fuze7 develops unique and strategic recommendations for clients to expose new drivers of digital growth and competitive advantage.

Integrated Marketing

Leading the way with sophisticated demand generation and integrated campaigns, Fuze7 helps clients deliver seamless brand engagement, increased web traffic, and extreme revenue growth.