We have compiled a few different articles that have important information on pay-per-click ad changes that are happening right now! 2018 is a crazy time for marketing. (Photo credit to Coffee Geek)
With changes literally occurring daily if you aren’t staying educated on the latest and greatest, then you are missing out!
This is good for our clients as we are staying in the know on what is happening now, but for those that don’t work with us or do additional of their marketing on their own we wanted to share these links to applicable articles that hopefully will help with your future PPC endeavors!
Check out some of the articles we put together below!
THE MOST IMPORTANT PPC TRENDS TO BE AWARE OF IN 2018
The pay-per-click industry saw lots of serious changes in 2017, and experts are forecasting more in 2018. What areas should you keep aware of? The verdicts are in, here’s what you need to know..
GET USED TO MACHINE LEARNING
Google dove big into machine learning with their PPC networks in 2017. Their “smart bidding” system, meant to optimize conversions using machine learning, was just one of several major developments: smart display campaigns and new ad rotations also showcased the influence of artificial intelligence in the PPC sphere.
5 (less obvious) PPC trends to watch in 2018
Here are several trends that will affect nearly every search marketer in the year ahead.
In closing out our big recap of all the big 2017 trends and changes in PPC, I predict we’ll see trends in artificial intelligence, audience targeting, attribution and local marketing continue to develop in 2018.
Those are all exciting areas, but that’s not a particularly earth-shattering prediction. Here is a look at five trends that are related but slightly askew from the major themes that will play out in paid search over the coming year.
1. Structured data will matter even more
It’s not just for SEO, and I suspect we’ll be talking about structured data much more on the ads side in 2018. Cindy Krum makes the case in her (must-read) column on mobile SEO predictions for 2018 that structured data will become a bigger factor in the year ahead as the mobile-first index rolls out. Krum primarily discusses Schema markup, but advertisers also provide files of structured data via product feeds in Merchant Center and Business data feeds in AdWords.
PPC Trends In 2018: What You Need To Change In Your Game
Want to learn more about the latest pay per click news? Let’s show these 6 PPC trends that will get high impact on marketing campaign of 2018.
The main trends in advertisement continue to develop in 2018. In this article, we are going to consider the AdWords trends, Pay-per-click- PPC trends, and some news about artificial intelligence, local marketing, and audience targeting. Want to learn more about the latest PPC trends and PPC(pay per click news)? Let’s start!
1. Increasing Of Channel Expansion Popularity
Facebook and Google are going to continue to have a duopoly in 2018. Markets will not end receiving digital ad dollars in Google and Facebook properties, despite the pushback against ad placements or the lack of transparency.
Many search marketers will be developing channels and platforms. The opportunities of Bing-LinkedIn, Pinterest, Twitter, and Snapchat should only grow. Social value is the most important nowadays, so Facebook is going to develop a new video content service, which can change ads targeting. Sound’s interesting, doesn’t it?
If you find that reading these just makes you feel overwhelmed or under-informed, give us a call – we can help!
