Communications Strategy: Otak encourages its employees to submit news for either press releases or social media. Fuze7 developed a plan to manage the flow through prioritizing news items, determining where to place the items (Otak website, press outlets, and/or social media), and ensuring equal representation among departments and offices. 

Social Media & Press Releases: Fuze7 takes submitted news and writes social media posts and press releases that consistently reflect the voice Otak wants to communicate to its clients and the public. We leverage our press contacts to place items in ideal places, and we use our skilled team to post Otak branded content throughout social media outlets. 

Thought Leadership and Web Posts: To build the company brand and reputation, as well as to support SEO strategy, we solicit ideas for thought leadership pieces from company leaders, conduct interviews, then write and post the content. 

Email Newsletters: With all the new communications being distributed externally, the CEO wanted a platform to share news directly with employees. We recommended and created a monthly newsletter highlighting external news, but also used as a platform for information sharing. 

Strategic SEO: Because we specialize in SEO, Fuze7 was contracted to identify immediate problems with website functionality. For example, Otak’s leaders discovered a Google search of the company led to the message that a company description was not available.

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