Through the Fuze7 team’s work, the company increased total leads by 23% year over year for the first three quarters of 2020 with an average cost per lead 7% less year over year.
Landscape East-West hired Fuze7 to take over Paid Search with the goal of increasing both phone and form leads and cost efficiency through pay per click. We researched and tested keywords and identified targeted zip codes to better position outreach. In addition, our communications team built a monthly blog and social media schedule to increase overall website traffic and position the company as experts in the landscaping business. We further enhanced brand awareness, targeting users who are not necessarily searching for landscaping services, by utilizing Google Display ads.
Increase in Leads
Cost per Lead