Holiday Inn-Wilsonville, Oregon

Paid Search

Holiday Inn located in Wilsonville, OR was looking to gain an audience based on its popular event packages. Fuze7 developed a creative pay-per-click advertising strategy around national holidays such as New Year’s, Mother’s Day, and Thanksgiving, working closely with onsite dining room and events staff to tailor the message to the specifications of each holiday package. Room discounts were included as were special dining experiences and group packages. This was a true collaborative effort that resulted in an increase in traffic to the Holiday Inn-Wilsonville website by 14% over 12 months. With Fuze7 strategies adopted, the client saw its paid media efforts for event and room sales increase 21% year over year.

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