Since our November 3rd post, we’ve learned more about the cause behind Google’s recent search engine disruptions. According to SearchEngineLand, it was a Possum! At least that’s the nickname for Google’s recent update.
Algorithm changes and new filters have been wreaking havoc on search results since the massive September 1st update. The impact has been more significant than expected. If your business was affected, you’re not alone. Read the entire article: Study shows Google’s Possum update changed 64% of local SERPs
