Gearing Up for the Holidays: How Fuze7 Prepares Our Clients for the Holiday Sales Push

The holiday season is a magical time for businesses, offering ample opportunities to boost sales and engage with customers. To ensure you make the most of this festive period, it’s crucial to have a well-thought-out holiday marketing strategy. In this comprehensive guide, we’ll explore actionable tips and strategies Fuze7 Marketing deploys to help your business prepare for the holiday sales season. From SEO keyword research to crafting compelling content, we’ve got you covered.

The foundation of any successful holiday marketing campaign is thorough keyword research. Begin by identifying the most relevant holiday-related keywords for your business. Consider phrases like “holiday gifts,” “Christmas discounts,” and “New Year’s promotions.” At Fuze7, our SEO strategy includes third-party application research to help carve out specific holiday SEO keyword phrases, and we start building these as early as October! It’s important to start early, as SEO strength factors in the age of the content on your site. You might even be planning SEO content for the holiday season of 2024 now!

Once you’ve identified your target keywords, it’s time to optimize your website. Fuze7 SEO specialists will do things like updating your product descriptions, writing SEO-researched blog posts, and generating product and service landing pages to incorporate these keywords naturally. Meta titles, meta descriptions, header tags, and a bunch of other terms you might not recognize, are where Fuze7’s advanced SEO strategy kicks in. Ask us how!

Here’s a free acronym definition for the day: SERPs, or Search Engine Results Pages, are what you are trying to rank on so that your products and services can hit the front page of Google organically!

Plan your social media, email marketing, and blog post content strategy well in advance. Share holiday-themed content, such as gift guides, how-to articles, and festive stories that resonate with your audience. Incorporate your target keywords seamlessly into your content to enhance SEO performance, even in your social posts. If you’re looking for a good digital calendar to house all of your promotional campaigns and ideas, we hear Constant Contact has a pretty good one.

In addition to content planning, paid search campaigns should support these efforts with calculated keyword bidding. Fuze7 does this by researching the keywords related to your products, and how these keywords evolve and change during the holiday season.

In today’s mobile-first world, a mobile-responsive website is non-negotiable. Many shoppers use their smartphones and tablets to make purchases during the holidays. To ensure that your website loads quickly and looks great on all devices, task Fuze7 with checking the mobile responsiveness of your website. Google prioritizes mobile-friendly websites in its search results, so this step is crucial for SEO.

Social media platforms are powerful tools for holiday marketing. Fuze7 will help you share engaging content, and run paid advertising campaigns on Facebook, Instagram, TikTok, LinkedIn, and many more. Additionally, we are experts at creating holiday-specific hashtags to encourage user-generated content.

Email marketing remains one of the most effective ways to reach your audience during the holidays. Craft compelling, personalized email campaigns that highlight your holiday promotions. Don’t forget to include your holiday keywords in the subject lines and email copy to capture subscribers’ attention. And don’t forget to add SMS texting to your campaigns! Texts often aren’t filtered the same way promotional emails are, and you will certainly get more customer’s attention with a well-timed offer straight to their mobile phone.

Shoppers love a good deal during the holiday season, and partnering with a cause to share some of the proceeds-love shows you care (Bluehost has some ideas for this). Create exclusive discounts and promotions that align with your holiday marketing strategy. Ensure that these promotions are prominently featured on your website and in your marketing materials, incorporating holiday keywords to attract search engine traffic.

To do this, you’ll need to understand your business’ margins, and how you can manipulate or mask your prices in a way that is compelling while still turning a profit.

We take the term “numbers jockey” as a compliment. Throughout the holiday season, Fuze7 closely monitors your core KPIs (Key Performance Indicators) against projections and week-over-week benchmarks. We use tools like Google Analytics 4 (GA4) and Google Search Console to track keyword rankings, traffic, and conversion rates, in addition to our own proprietary Analytics report that we deliver monthly. Our channel experts will provide recommendations while helping you adjust holiday budgets as needed, based on real-time data.

Consider partnering with influencers in your niche to reach a wider audience. Influencers can create authentic content that resonates with their followers and can help promote your holiday offerings. Ensure that influencers integrate your chosen holiday keywords naturally into their content. Not to be confused with Affiliates, influencers have a strong social media and website/blog following and often can present metrics on their audience to ensure you are well-aligned.

Fuze7 Marketing is celebrating our 10th Anniversary! We’ve seen holiday seasons come and go, and we’re conquering them all with targeted campaigns, innovative promotional offers and campaigns, and in-depth metrics reporting to help you scale your year-end budgets. We’d be happy to discuss how these holiday season tactics can put you in the black for 2023! Drop an email to info@fuze7.com or give us a call at (503) 830-0355. You can also connect with us on our website.