High-Quality Keyword Research Services - Portland SEO Company

Fuze7 Marketing’s SEO keyword research empowers our clients and their brands to rise above the competition by identifying high-impact keywords that drive traffic and conversions. Our dedicated team of Portland SEO professionals uses advanced keyword research tools and data-driven strategies to uncover the exact search terms your target audience is using. By aligning your content with these insights, we ensure your website not only attracts visitors but also turns them into loyal customers.

We begin by identifying all of the different types of customers that need your product or service before creating targeted keyword sets that drive lastly, long-term results.

The Significance of Keyword Research:

According to ahrefs.com, a leading keyword research tool, 68% of online experiences begin with a search engine, and 63.41% of all US web traffic referrals come from Google. While many brands have a least some idea of the search terms being used by their potential customers, there are generally several other keywords missing from their website. Utilizing tools for keyword research provides valuable insights into the competitive level of targeted keywords, how many monthly Google searches (and Bing searches) are conducted with those keywords monthly, and what might drive more traffic to your website, organically.

Keyword research and its role in SEO success

SEO keyword research is a fundamental aspect of digital marketing that plays a crucial role in generating more organic web traffic for a business website. This process involves identifying and analyzing the search terms and phrases that potential customers use when looking for products, services, or information related to your industry. By understanding these keywords, businesses can strategically incorporate them into their website content, meta descriptions, and tags, thereby improving their visibility on search engine results pages (SERPs). Effective keyword research not only helps in attracting more visitors to your site but also ensures that the traffic is relevant and likely to convert into customers. Ultimately, this leads to higher search rankings, increased brand exposure, and sustainable growth in organic traffic.

Importance of targeting the right keywords to attract the right audience

Targeting the right keywords for your audience is essential for any business aiming to grow its customer base organically online. The right keywords are those that your potential customers are actively searching for, and aligning your content with these search terms ensures that your website appears in relevant search results. This not only increases the likelihood of attracting visitors but also ensures that the traffic is highly targeted, meaning that the visitors are genuinely interested in what your business offers. By focusing on the right keywords, you can address the specific needs and queries of your audience, enhance user experience, and build trust and authority in your niche. Consequently, this strategic approach not only boosts organic traffic but also improves conversion rates, driving sustainable growth and a stronger online presence for your business.

Fuze7’s Keyword Research Approach

Fuze7’s keyword research approach is measured, and highly collaborative! Before ever producing any web content or updating a single webpage, we first work with our client to deeply understand the target customer. This involves first hearing directly from the client about their understanding of the client.

Next, we perform in-depth statistical market research to identify customer segments the client may be overlooking. Finally, we assemble all the insights to fully define the target audience, allowing us to begin building a comprehensive keyword list.

Understanding Client Goals and Industry

After identifying potential customer targets, we then work with the client to understand what makes their business go. This includes an understanding of key performance indicators (KPI) such as cost per conversion, conversion rates, ROAS, and bottom line ROI. We take the level of industry competition into account as well.

Advanced Research Techniques

We deploy several research tactics above and beyond our agency competitors. It simply isn’t enough for us to assume what your customers are searching for. We develop strategic targeting sets by the numbers, fully projecting results over months and even years before we ever get started. Cutting-edge advancements in AI have also allowed us to properly manage expectations while driving deeper strategy in keyword research. Fuze7 SEO experts keep their fingers on the pulse of AI advancements and regularly update clients of new developments that can be utilized for strategy and implementation.

Our Unique Process

We approach SEO from all angles, where keyword research isn’t just to update existing content on the page with the basics. For example, did you know that social media posts and accounts have a significant impact on your SEO strength? Here is the step-by-step of everything Fuze7 takes into account when building an SEO keyword strategy for your business:

• Initial consultation to understand business objectives. This includes direct, face-to-face interaction with our channel managers to understand your product or service, the pain points you currently have in reaching your customers, and your revenue goals for the coming quarter, year, and beyond.
• Comprehensive industry and competitor analysis. Once we have all of the details from you, we get to work understanding your industry, including a competitor analysis report that identifies similar-sized businesses in the space both locally and nationally if applicable. This report will include potential keywords your competitors are using for their business, and the current organic strength of their website.
• Identification of primary and long-tail keywords. Using a combination of our research into your target keywords and what your competitors’ keywords might be, we begin to build target keyword sets with both primary and long-tail keywords. Long-tail keywords are full phrases that are put into Google and Bing search by customers looking for products or services, such as “Professional roofing companies near me.”
• Validation of keywords through testing and real-world data. The best way to know what’s working is to run with the keyword targets developed, and glean insights within the first few weeks of effort. Optimizations and pivots are based on the actual, measured performance of the keywords we have applied and continue to target.
• Integration of keywords into content strategy. Keywords for SEO aren’t just helpful on your website! Key value propositions (KVP) are often developed from our keyword research, further improving the conversations and relationships you build with your customers across all channels, include signage and print marketing!

Integration with SEO and Content Strategy

Here is a real-world example of how SEO merges with your website and social media content strategy. Let’s say your company focuses on a niche in business-to-business sales of medical supplies for hospitals. The first concern you should have is begin able to speak to the medical professionals responsible for purchasing those materials for their hospital, while weeding out retail customers looking only for at-home medical supplies for personal use. This is where SEO keyword research becomes vital.

Seamless integration of keyword research with overall SEO

We’ll find the specific phrases the before-mentioned professionals are using in their searches for these supplies. In addition to simply identifying these keywords, Fuze7 Marketing also formats them for an ever-evolving digital landscape, including the surge in voice search on mobile devices.

Why Choose Fuze7 for Keyword Research

Our elevator pitch is simple: We are highly structured with several SEO experts with over two decades of combined SEO experience under their collective belts. Fuze7 covers every angle of SEO and we have the ability to answer any question thrown at us – we encourage as many questions as you might have!

• Customized Solutions: Each client receives a personalized strategy based on industry, competitor, and target market research. Your roadmap is unique to your business, and we will have many conversations discussing the specific details of your goals.
• Proven Track Record: Success stories and case studies demonstrating the effectiveness of our keyword research are always available here. For SEO, make sure to check out our work with Chown Hardware, Otak, and Supply Source.
• Continuous Optimization: Ongoing keyword analysis and adjustments based on market trends and performance metrics are the bare-minimum when it comes to SEO keyword strategy. Fuze7 conducts these routine monthly tasks for your business, but we keep you consistently informed of trends and changes we are seeing based on the metrics report we build. Both Fuze7 and our client will have 24/7 access to these reports that refresh daily.

Connect with Fuze7

Ready to take your online presence to the next level? Contact Fuze7 Marketing today to discuss how our expert SEO keyword strategy can propel your organic traffic and online sales forward. As a leading digital marketing agency, Fuze7 Marketing in Portland specializes in crafting tailored SEO strategies that align with your business goals and target audience. Our team of seasoned professionals uses advanced tools and data-driven insights to identify high-impact keywords, , and enhance your search engine visibility. Let us help you unlock the full potential of your website, attract quality traffic, and convert visitors into loyal customers. Call (503) 830-0355 or send an email to info@fuze7.com – we’re standing by and can’t wait to hear from you!