Today’s forward-thinking businesses employ digital dashboards for on-demand access to their most important metrics and a detailed overview of company performance, in one quick glance. And it’s no wonder. A digital dashboard is a highly effective tool for tracking and reporting data from multiple sources from operations to marketing and sales. Digital dashboards also utilize easy-to-read visual representations of key performance indicators (KPIs), providing clear direction for insightful decision-making by company managers and CEOs.
Digital marketing dashboards are built with real-time reporting, tracking, and analysis of KPIs, and metrics to measure the effectiveness of marketing efforts across multiple channels. Marketing dashboards enable companies to track marketing goals and objectives, and make course corrections or finely tune their efforts for maximum results. At a minimum, key digital marketing metrics include:
- Website Traffic (Overall traffic, by marketing channel)
- Engagement (Engagement rate, average session, average pages, bounce rate)
- Conversion (Conversion rate, click-through rate, cost per click, cost per lead)
- Revenue (Customer acquisition cost, return on investment)
Tracking these top-level metrics provides insight into overall performance, but to gain a complete picture, each of the different marketing activities driving the data should be tracked and analyzed individually. Well-designed digital marketing dashboards provide this deeper insight and are tailored to specific goals and metrics necessary to measure the individual ROI of specific marketing activities.
- Marketing Performance Dashboard
- Digital Marketing Dashboard
- SEO Analytics Dashboard
- Online Marketing Dashboard
- Social Media Dashboard
- Google Analytics Dashboard
- Content Marketing Dashboard
- Email Marketing Dashboard
- Web Analytics Dashboard
- E-Commerce Marketing Dashboard
The most important feature of any digital dashboard is how well it allows teams and decision-makers to access all their data in one unified application. No matter the type, effective marketing dashboards are concise and easy to read and understand; provide the key metrics to enable decision making; are current and up to date; and are scalable and flexible with the ability to add new metrics.
Whether you are working with a digital marketing agency or have your own internal marketing team, marketing dashboards provide a vital function to ensure accurate reporting and tracking of your marketing activities. They can help you objectively measure ROI and enable better decision-making relative to your marketing and advertising spend, saving you both time and money.
As a digital marketing agency, dashboards are integral to Fuze7 client services. To learn more about how to effectively measure and track your online marketing, contact us today.
