eCommerce has changed the way we shop. According to Hootsuite’s Ad Espresso, nearly 65% of people around the world have made an online purchase and the pandemic has only served to accelerate this shift in consumer buying habits. While the rate of eCommerce growth may slow as we come out of the pandemic, it will remain a significant revenue stream.

Whether B2B or B2C, the companies that can leverage eCommerce to their advantage will come out on top with increased market share, higher customer conversions, and increased revenue. Creating an online store or adding purchasing capabilities on your website is only one aspect. To drive eCommerce sales, you need an effective strategy that includes many different elements and is fluid—meaning it has the flexibility to pivot with market trends.

We will cover everything you need to know in this two-part series!

Part 1: Enhancing Your Online Presence

Employ Content Marketing

Consistently posting fresh content related to the keywords and phrases your customers will use to find products or services like yours will help your SEO and drive up your search engine rankings. Great content will also help you get backlinks which in turn boosts your online authority and ability to rank for keywords. Focus your content around your customer’s problems and the solutions and value you can provide.

Implement an Omni-Channel Approach

To grab the attention of consumers in a crowded and highly competitive online arena, you need to optimize your presence across multiple channels such as online marketplaces, social media, retail, and wholesale. An omnichannel approach focuses on providing a seamless customer experience whether they are shopping online from a mobile device, laptop, or even in a brick-and-mortar store. Leveraging technology that can automate your posts and provide detailed analytics, will help optimize delivery and allow you to focus on creating immersive, unified experiences wherever your customers are.

Improve Your Social Media Strategy

Social platforms heavily influence consumer purchasing and if you do not have a social media strategy, you are missing out on reaching potential customers. Your social media strategy should be integral to your overall content strategy. Post consistently across multiple platforms—wherever your customers are. Use good quality images that represent your brand and maintain a consistent visual style. Include a variety of posts, not just promotions, to better engage with your customers. Track your results and adjust accordingly.

Reinforce Your Brand with a Consistent Visual Style

Use high-quality photographs, images, and videos that are in alignment with your brand to create a sense of familiarity and instant recognition, and help you stand out from your competition. Your brand style should be consistent across all channels.

Invite Reviews

Make it easy for your customers to leave you a review or testimonial about your products and services. Include an option to provide immediate feedback at the time of checkout. Send a follow-up email after the purchase, or delivery, and include a link to leave a review. Leverage positive reviews and demonstrate customer satisfaction by posting reviews and testimonials on your website or social media

Conduct Targeted Online Advertising

Competition is stiff and developing a strategy around your online advertising will help you maximize your results. There are a plethora of options—display ads, Google ad words, social media ads, pay-per-click (PPC), video ads—but chances are not all will be right for your business. Choosing what method of advertising will work best starts with first being very clear on the results you are looking for and knowing where your customers are spending their time online.   

Create Landing Pages

Landing pages are an extension of your online advertising and an effective PPC strategy. The key is to create pages with unique content and a specific call to action. The landing page should lead your customer to a specific product or service with an offer to encourage action that leads to converting a prospect into a customer.

Part 2: Driving Sales

We will cover part 2 in our next post. In the mean-time, if you need help with your online presence—website, landing pages, social media, digital ads—Fuze7 has a team of experienced pros who know how to position companies like yours for maximum impact. Contact us today and learn how we can help your online business grow.