Our work raised Chown’s organic rankings for many keyword phrases, with some of the most important phrases going from nonexistent in search results to #5 on the first page of Google.

We worked with Chown Hardware to leverage their existing website and social media presence to boost the standing and functionality of their online presence, increase local foot-traffic, and promote special events. The project began with a full site, content audit, and analysis of their current organic rankings. We also identified new content gaps and opportunities based on extensive competitor analysis. We found and fixed problems such as broken links, bad redirects, and pinpointed categories and content that would be required to improve organic rankings, both local (map pack results) and in traditional search results.

A Paid Media plan was created to address each section of the marketing funnel. From high-level brand and special event awareness all the way down to Click-to-Call and Contact-an-Expert conversion.

To improve organic rankings we mapped existing content to the right keywords and created new pages based on the content audits. Extensive work was done to ensure relevant events like Contact Form Submits and Phone Calls were tracked across the website to enable us to measure the success of paid, organic, and social media marketing efforts.

Along with our work directly with the Chown Hardware’s website and social accounts, we launched an external PR effort to support SEO, highlighting awards, events, and newsworthy topics, leveraging Fuze7’s existing relationships with local media and business organizations.

It takes the right team to deliver solid results in revenue growth, year after year. Learn how we’ve helped other companies grow their online reputation and sales.