Case Study
NW Microbe
Free Solutions
The Challenge
NW Microbe Free Solutions needed more than a standard website build. The project required a platform capable of doing several things at once, including clearly communicating complex technical product information, enabling customers to purchase directly online, and providing a dedicated pathway for distributors and service partners to connect with the brand.
Making that more demanding was the timeline. The client’s product was directly relevant to combating COVID-19, making it urgent to reach a wide audience quickly. Fuze7 had four weeks to design, build, populate, and launch a full e-commerce site from the ground up, with no shortcuts on quality.
Website Design & Development
Offering a cleaning solution during COVID, NW Microbe Free Solutions needed a website live fast. We delivered a full site build in 30 days, prioritizing speed to market without cutting corners on design or function. The site was built to communicate urgency and credibility at once, giving commercial buyers a clear, professional destination to learn about the product and act immediately.
Ecommerce
Because NW Microbe Free Solutions serves commercial clients buying in bulk, a standard storefront wouldn’t cut it. We built a B2B ecommerce experience with client login functionality, allowing bus companies, school districts, janitorial services, and conference facilities to order cleaning solutions directly from the site. This streamlined purchasing for high-volume buyers and gave NW Microbe Free Solutions a scalable direct-to-client sales channel, including their own motorcoach transport division, which already relied on the solution for fleet sanitation.
SEO & Tracking
The pandemic reshaped search behavior overnight, and there was no existing keyword data to work from. We built an SEO strategy from the ground up, targeting new and rapidly evolving search terms tied to reopening, workplace safety, and public-facing business sanitation. As demand spiked during high-need periods, we kept the strategy responsive, ensuring the site stayed visible to commercial buyers searching for solutions in real time as they prepared to serve the public again.
Social Media & PR
To meet the moment, we developed a post-COVID press release announcing the product’s availability and relevance, positioning NW Microbe Free Solutions as a timely resource for businesses reopening to the public. This organic push built awareness and credibility at a time when businesses urgently needed accessible, effective cleaning solutions.
Visuals
The Results
The site launched in four weeks, on time and fully operational.
At launch, SEO performance increased 120%, putting NW Microbe Free Solutions in front of a significantly larger audience exactly when visibility mattered most. The new site gave the client a professional, scalable business capable of supporting retail sales, distributor recruitment, and service inquiries simultaneously.
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