Case Study
Supply
Source
The Challenge
Fuze7 was hired to rebuild and improve the packaging company’s existing WordPress website to create a better way to collect and respond to leads. Our main goal was to create a sales funnel from the contact form by adding qualifying questions.
Webpage Updates
To drive website visitors to the contact form, we added an eye-catching call-to-action banner across all pages.
Sales Promotion
To further solicit and collect leads, we built a sales promotion that attached to a Smart form making it convenient for potential customers to complete, while enabling information collection from the backend.
Active Database
The Smart form we built sent user data to a database and built a dynamic spreadsheet for the sales and customer service teams. Once the team spoke with a prospective client, they could share a training video through a “hidden” link.
Video Enhancement
Overall, the website now relies on video as both a means to introduce the company and to share information and advice with clients.
Visuals
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