Case Study
Otak, Inc.
The Challenge
Otak was challenged by communicating its successes to both existing and potential clients. They were also limited in their ability to effectively share company news across multiple offices. Their website presence was lacking as were internal communications.
Communications Strategy
Fuze7 developed a plan to manage the flow and prioritize employee-submitted news items. We identified appropriate outlets and gave all departments equal exposure.
Social Media & Press Releases
Fuze7 created press releases and social media posts that reflected the voice Otak wanted to project to its clients and the public. We leveraged our press contacts for editorial content and posted Otak-branded content throughout social media outlets.
Thought Leadership and Web Posts
To build the company brand and reputation, while enhancing SEO, we worked with company leaders to create and release thought leadership pieces that highlighted to company’s expansive knowledge base.
Email Newsletters
With the company spread out across multiple disciplines and offices, employee communication was challenging. We created a monthly newsletter to share both external and internal project and personnel news.
Strategic SEO
Upon hiring, we immediately identified problems with Otak’s website functionality, recognizing the limited SEO strategy. We resolved functionality within 24 hours and raised the ranking of the website through our above strategies.
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