Case Study

Entek

Entek Heating and Cooling website homepage

The Challenge

With eight decades of service across Longview, Vancouver, and the greater Portland area, Entek has built a strong reputation for designing, installing, and servicing heating and cooling systems for residential, commercial, and industrial customers. But a long history doesn’t guarantee a steady flow of new business. Entek wanted to turn that reputation into measurable online visibility and a consistent stream of qualified leads.

Paid Ads & SEM

We built a Google Ads and search engine marketing strategy to put Entek in front of customers when they needed heating or cooling help. We structured campaigns to capture high-intent searches and drive calls and form submissions, with ongoing optimization to keep spend focused on the leads most likely to become sales.

Landing Pages & Promotions

We created dedicated landing pages and seasonal promotions to support each campaign. We built each page around a single goal, giving visitors a clear offer and an easy way to request service, so ad traffic turned into real opportunities rather than bounced visits.

Social Media

Alongside paid search, we managed Entek’s social presence across Facebook, Instagram, and LinkedIn, plus their Google Business Profile. Consistent, locally relevant content kept the brand visible, built community engagement, and gave customers more ways to find, trust, and contact Entek.

Visuals

The Results

In just 90 days, our campaigns generated 90 sales opportunities for Entek, and 10 of those turned into sales.

0
Opportunities in 90 Days
0
Opportunities Converted to Sales
0
new page views on Facebook
0%
increase in new engagements on Instagram

Transform Your HVAC
Business with Fuze7

Marketing shouldn’t be another box to check on your to-do list once you get around to it. At Fuze7, we bring everything under one roof: strategy, design, development, and promotion. Come to us for a stunning website, a stronger social presence, or a complete marketing overhaul. We’ll help you grow with confidence.

Contact us to discuss how Fuze7 Marketing can transform your HVAC business.

Fuze7 Marketing is a women-owned digital agency in Portland. We build websites, run search and paid campaigns, and manage social media for businesses that want measurable growth rather than vanity metrics.

Every engagement starts with your goal: calls, booked jobs, and closed sales. From there we choose the channels that reach your customers at the right moment, then report on what actually converted.

Client proof