The Challenge

Website Design & Development

We conducted a full site content audit and analysis of Chown’s current organic rankings, identifying content gaps and opportunities based on extensive competitor analysis. We found and fixed problems such as broken links, bad redirects, and pinpointed categories and content that would be required to improve organic rankings, both local (map pack results) and in traditional search results.

Paid Ads

A Paid Media plan was created to address each section of the marketing funnel. From high-level brand and special event awareness all the way down to Click-to-Call and Contact-an-Expert conversion.

SEO & Tracking

To improve organic rankings, we mapped existing content to the right keywords and created new pages based on the content audits. Extensive work was done to ensure relevant events like Contact Form Submits and Phone Calls were tracked across the website to enable us to measure the success of paid, organic, and social media marketing efforts.

Social Media & PR

Along with our work directly with Chown Hardware’s website and social accounts, we launched an external PR effort to support SEO, highlighting awards, events, and newsworthy topics, leveraging Fuze7’s existing relationships with local media and business organizations.

Visuals

To date, our paid media campaigns have resulted in over 7,000 unique users to site, over 1,500 hours of video content watched, and over 1,300 product page views.