Case Study

Entek

Entek Heating and Cooling website homepage

The Challenge

With eight decades of service across Longview, Vancouver, and the greater Portland area, Entek has built a strong reputation for designing, installing, and servicing heating and cooling systems for residential, commercial, and industrial customers. But a long history doesn’t guarantee a steady flow of new business. Entek wanted to turn that reputation into measurable online visibility and a consistent stream of qualified leads.

Solution

Paid Ads & SEM

We built a Google Ads and search engine marketing strategy to put Entek in front of customers when they needed heating or cooling help. We structured campaigns to capture high-intent searches and drive calls and form submissions, with ongoing optimization to keep spend focused on the leads most likely to become sales.

Landing Pages & Promotions

We created dedicated landing pages and seasonal promotions to support each campaign. We built each page around a single goal, giving visitors a clear offer and an easy way to request service, so ad traffic turned into real opportunities rather than bounced visits.

Social Media

Alongside paid search, we managed Entek’s social presence across Facebook, Instagram, and LinkedIn, plus their Google Business Profile. Consistent, locally relevant content kept the brand visible, built community engagement, and gave customers more ways to find, trust, and contact Entek.

Visuals

The Results

In just 90 days, our campaigns generated 90 sales opportunities for Entek, and 10 of those turned into sales.

0
Opportunities in 90 Days
0
Opportunities Converted to Sales
0
new page views on Facebook
0%
increase in new engagements on Instagram

Transform Your HVAC
Business with Fuze7

Marketing shouldn’t be another box to check on your to-do list once you get around to it. At Fuze7, we bring everything under one roof: strategy, design, development, and promotion. Come to us for a stunning website, a stronger social presence, or a complete marketing overhaul. We’ll help you grow with confidence.

Contact us to discuss how Fuze7 Marketing can transform your HVAC business.

Fuze7 Marketing is a women-owned digital agency in Portland. We build websites, run search and paid campaigns, and manage social media for businesses that want measurable growth rather than vanity metrics.

Every engagement starts with your goal: calls, booked jobs, and closed sales. From there we choose the channels that reach your customers at the right moment, then report on what actually converted.

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Client proof

Our company switched to Fuze7 Marketing about 5 months ago and they have been nothing short of fantastic! Their team really took the time to understand our business, customer and our team. We have seen a drastic increase on our social media and Google leads!
Jeremy Hedges, Entek Corporation
Fuze7 has been a fantastic partner for Landscape East & West. Their social media posts showcase our design‑build projects beautifully and consistently, helping us present a polished, engaging brand. We’ve seen stronger online engagement and lead generation thanks to their creativity and professionalism. Thank you Diane and the Fuze7 team!
Brandon Sackett, Landscape East & West
Fuze7 has been great to work with. They have done a fantastic job with our Google ads and getting us better positioned in the marketplace. Thanks Diane, Jaclyn and team!
Pat Maloney, Tice Electric Company
We have been working with Diane, Jaclyn and the Fuze7 team on creating our new website for the last few months. They are truly awesome to work with. They have been so patient and attentive to our ideas and feedback as well as giving their skilled, expert perspective. Our new website will be launching later this week. We are so excited! Thank you-Thank you Fuze7.
Julie Meserve, Lucky Transportation
We hired the Fuze7 team to help us grow our online sales through Google Ads and within the first couple of months, they returned 810% on our ad spend. We are very happy!
Robb Protheroe, Atlas- ESS
I own a full service catering company in Portland and recently worked with the Fuze 7 team on a logo/branding refresh. My experience could not have been better! Every team member I worked with was professional, thoughtful, and lovely to work with throughout the process. The creative team patiently listened to my nebulous ideas about our company brand and presented me with several fantastic options. Everyone was open to feedback, responsive, and punctual in their deliveries. The price was more than fair, and now we have a classy new look that we are all happy with! Thanks, Fuze 7!!!
James Fowler, Devil's Food Catering
Diane and the team at Fuze7 have helped elevate my company’s online presence, branding in addition to increasing leads! I would recommend Fuze7 to anyone looking for an attentive marketing team that is enthusiastic about your business and invested in your success!
Ryan Stumpf, Overhead Door Company of Portland
My Business hired Fuze7 to design and rework our outdated website. They did a really nice job and they stuck to the budget we had outlined before the job.
John Bogaty, Pacific Northwest Telco
I’ve been working with the Fuze7 crew on developing a new website for my business. They helped update our logo right away and did a beautiful job. Since then 2 years have passed of working steadily with the Fuze 7 team, they’ve helped completely reshape our brand with a very smooth flowing website and a social media campaign that garnered much more spotlight on our team and our offerings. I can’t recommend them enough. They can help you take your business to new heights.
Phil Biggs, Flintile Inc.
Fuze7 built my company website and currently manage my online presence. Their unique approach to marketing allows me to focus on great quality leads targeting the customers I want instead of overloading us with poor quality leads. I highly recommend you talk to Diane about what she can do for your business.
Steve Stewart, Landscape East & West
Fuze7 has a great team of advisors in any sector of your marketing you need to attack. They conduct regular meetings with you will help guide you in order to make direction change. They’ve done a great job on our behalf.
Stan Robinson, Pacific West Roofing
Diane & Jaclyn have been instrumental in helping with our Google Ads, Website development, and rebranding. We truly appreciate their effort and always going above and beyond.
Austen Stevens, Impressions In Ink
Diane and her team are working very close with us! Thanks for all of your patience and help with us while we get the website set up! Looking forward to working even more with your company!
Margaret Ellenson, Tyler's Automotive
Diane and her team at Fuze7 helped us combine our two websites to create one cohesive site to help as tool for our customers. She continues to update our site as needed and has been a great at making our online presence shine!
Christina Noel, S2 Imaging
Diane has been instrumental in helping my business group achieve social-media experience. She is knowledgeable and generous. Diane’s humor makes her a joy to work with!
Nancy Gudekunst, MARCO Ideas Limited
Diane is a professional. When we go into our conceptual marketing meetings Diane asks questions and offers many suggestions. From these meeting Diane leaves and works with her team to do their magic. Every time I am impressed with how she has listened and enhanced our thoughts and ideas. I can spend my day running my business while I know she is taking care of my marketing needs, so I can capture additional business opportunities. Because of her out going personality and professionalism it is always a pleasure working with her. So if you have some marketing that needs to be done, just call Diane, you will not be disappointed.
Ron Caldcleugh, Craftsman Label
We use Fuze7 for our advertising and they are great! Highly recommend.
CC&L Roofing Office, CC&L Roofing
I first met Diane Economaki at the Tualatin Chamber of Commerce where we both volunteered on the marketing committee. Since then we’ve been able to work together on web projects. She has a strong marketing background and is pleasant to work with.
Daniel Payne, Portland Agency
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