Content marketing is an effective strategy for attracting and engaging with your prospects and customers, and ultimately driving sales. When done well, content marketing strengthens your authority and your position as an industry leader, creates trust, builds stronger relationships with your audience, and drives your prospects to take action. It also helps you stand out online.
Keywords and Keyphrases Enhance SEO
Content marketing, rich with targeted keywords and phrases is one of the best ways to enhance your search engine optimization (SEO) and improve your online visibility. 68% of all trackable website traffic is sourced from organic and paid searches. By creating content that incorporates the keywords and phrases your prospects are using in their online searches, you become more visible to search engines and are more likely to show up in search results.
Research Yields the Best Keywords for SEO
Identifying which keywords and keyphrases you should be using requires research. This includes gaining a clear understanding of your target market–demographics, buying behaviors, interests, concerns–as well as the terms they are using to search for products and services like yours. By first understanding your customers’ needs and challenges, you will better understand the topics they are most interested in and might be searching for online. From this understanding, you can create more targeted content focused on the topics that matter to your customer.
Armed with the right topics, you can then begin to research the top terms being used to find relevant information. Identifying the top search terms will give you the keywords and phrases you need to weave into your content. And this will help your SEO as your content will be more likely to show up in search results.
Multi-Channel Approach Maximizes Online Visibility
But writing quality content is only one aspect of how you can improve your SEO and online visibility. The most effective content marketing strategies employ a multi-channel approach that may include landing pages, blogs, email campaigns, and social media. In essence, you are leveraging your content in multiple ways to get the highest return. To be clear, we are not advocating you plaster your content anywhere and everywhere. Rather, content is best leveraged when delivered where your prospects are and in a format that will resonate with them. Delivering your content, repurposed in multiple formats can help keep it fresh and interesting to your target audience.
Blogs, Social Media, and SEO
Blogs are an excellent medium for publishing fresh, relevant, keyword-rich content to your website. Blogs can help with SEO by supplementing the rest of the content on your website, and by delivering content specific to what your audience is searching for. Blog content can also be leveraged to drive your social media. In fact, one 500-800 word blog can easily yield four unique social media posts per platform (Instagram, LinkedIn, Twitter, etc.). Blog excerpts with a link back to the full story on your website can effectively increase social media engagement and attract new followers, and will also drive traffic to your website. Increased traffic, while not the primary factor that drives SEO, does help.
An integrated content marketing strategy is essential for maximizing your online visibility, driving traffic to your website, and converting prospects into customers. Leveraging your content with the right keywords and key phrases will enhance your SEO and your marketing efforts. As a full-service digital marketing agency, Fuze7 specializes in search engine optimization and content marketing strategies that deliver results. Contact us today to learn more about how we help our clients stand out online and grow their businesses.
