Bridge City Tool Works
Bridge City Tool Works was founded in 1983 and is one of Fuze7’s many clients. Successful previous branding and marketing efforts led to significant growth for the business, expanding to an 80-country distribution network. The company recognized the need to rebrand to better serve international clients. They also wanted to incorporate that new brand into a robust Ecommerce site.
Our design team focused on creating a look and feel that would best represent the high-end, quality products, and appeal to a global customer base providing clean, modern lines, beautiful imagery, and intuitive UX.
Once the new site was launched, so did the SEO and Paid Media strategies. Throughout the holidays and much of the new year, we saw improved average conversions up 11%, and assisted conversion value increase 7%. Paid media campaigns continued to show improvement with increases across the board of 34% in new user visits, overall page engagement up 5%, and average time on site of 4.61.
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