Many businesses right now are very concerned about the three S’s of online visibility and how they all are affecting their company being found online.
Here is what you need to know to ensure that you’re not missing one of the essential pieces of the equation.
SSL – In simple terms, SSL is your site’s security.
SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral.
After the secure connection is made, the session key is used to encrypt all transmitted data. The browser connects to a web server (website) secured with SSL(https). … If the browser trusts the certificate, it creates, encrypts, and sends back a symmetric session key using the server’s public key.
source – ssl.com
Social Media – Is your connection to your customers, your opportunity to show your knowledge, and an essential piece of the SEO puzzle.
Social Media is your online reputation. Just as you value your customer in-person referrals and how your staff looks when they address customers you should be working to achieve the same online.
Social Media Pages also work like mini search engines
Come into play in Google/Yahoo/Bing searches and if you are lacking a company page on any of the primary search pages your searchability will be lower, as Google/Yahoo/Bing expect to see them if your business is current and valid.
Click here for more information on why you should be using social media for your business.
SEO – SEO means Search Engine Optimization and is The Key to being found online.
Search Engine Optimization (SEO) is essential, because approximately 70% of all search traffic goes to organic results, not paid results. We want to make sure that we are using all the pieces of the search engine optimization puzzle and would love to help you take everything that is needed to be found and use them to get you the online traction you need to succeed.
Maintaining a strong web presence depends on a number of constantly evolving factors. If searchability was represented by concentric circles, Google and its ever-expanding slate of services would certainly be in the center. As technology and software change, so must algorithms and search functions of the internet’s largest organizer and purveyor of information available online.
We have many other SEO related posts on our blog – check them out here to learn more!
If you want to tap into these three key functions for being found online we can help!
Give us a call 503.830.0355 and we would be happy to discuss your options.
